Funding News

Plan Plastic – The Million Pound Challenge

Status: Open to applications

Application Deadline: 24 February 2019


Grants for a small number of innovative projects that focus on reducing and preventing plastic pollution in the UK.


Fund Value: £1,000,000

Maximum Value: £300,000

Minimum Value: £150,000

Value Notes

Grants of between £150,000 and £300,000 are available.

Extended Description

Plan Plastic: The Million Pound Challenge has been created by Waitrose & Partners in partnership with environmental charity Hubbub which will be administering the grant. The money for the fund has been raised from the sale of 5p carrier bags.

The funding aims to cut plastic pollution in the UK, reducing the amount of unnecessary plastic used and by tackling littered plastic.

The funder is seeking to support a small number of high qualilty, innovative projects over one year, starting in April 2019.

Latest Information

The deadline for applications is 24 February 2019 (23:59). Applications will be reviewed in April with announcement of successful projects in May and projects starting in June 2019.

Key Criteria

Collaborative applications from a range of partners will be welcomed but the lead application must be a registered body and be one of the following:

  • Charity
  • Academic Body
  • Community Interest Company
  • Social Enterprise with a clear charitable mission
  • Schools and Colleges

Eligible Expenditure

Projects need to demonstrate that they will have a significant measurable impact on plastic pollution and a clear legacy.

To be eligible, projects should address one of the following challenge areas:

  • Plastics in the community - Projects encouraging and enabling plastic recycling and the circular economy linked to social impact. Recycled plastics can be used to create a range of products that provide social benefit for communities. They can be turned into items such play areas, outdoor gym equipment and gardening products. Projects in this category could build a circular economy by repurposing collected plastics and offering them back to the local community for wider social benefit.
  • Education - Campaigns aimed at children and young people to raise awareness and change behaviour to reduce plastic pollution. The Government is urging schools to eliminate single-use plastics by 2020. Projects within this category could speed this transition. They might include installing recycling reward machines, offering incentives for reusable containers and creating impactful communication campaigns.
  • Public behaviour change - Projects which focus on inspiring and enabling new ways of shopping and living sustainably. The funder is looking for impactful behaviour change campaigns built on sound academic principles. The campaigns could be in any variety of settings for example local communities, festivals, or they could be aimed at specific audiences such as young families or sports clubs.
  • Food, agriculture and farming - Focusing on finding alternatives, reducing use, and increasing reuse of plastics in the food, agriculture and farming industries as well as tackling food waste. The funder is seeking innovative, collaborative campaigns that follow the waste hierarchy of reduce, reuse, recycle and that focus on finding the financial and environmental benefits of harnessing waste as a resource. Projects in this category must be outside ‘business as usual’. Projects should show real creativity, some risk taking and ideas that could have a significant long-term impact.
  • Microplastics - Projects aimed at identifying the impact, reducing the prevalence and preventing microplastic pollution. This is an area of growing concern and much uncertainty. Projects should move the debate forward by offering new research and solutions built on strong academic evidence, and communication campaigns that help people make informed decisions.

The funding is for discrete projects or specific project activity rather than contributing to an organisation's core costs.


Organisations seeking funding to cover core operational costs will not be considered.

Application Procedure

Applications are to be made on the Plan Plastic website.

The grant panel presentation day is on 16 April 2019. Shortlisted projects will need to be available on this date to present their projects in London.

Contact HUBBUB for further information.

Addresses and contacts

Application forms may be available to download on this site - please see the downloadable files on the right hand panel at the top of this page - or alternatively please check the funding body’s own website.

Contact details: Enquiries

Somerset House
The Strand

Don't miss out on any funding opportunities

To see more funding news, like this one, and search for all the latest funding opportunities you'll need a subscription. 

So if you're searching for funding for your voluntary organisation or social enterprise with Funding Central you can:

  • Access grants, contracts and loans, in one place, through one search
  • Receive tailored funding updates every week to your inbox
  • Work through our advice and online tools.

All our organisational subscriptions last a year and come with unlimited logins - so anyone from your organisation can create their own account to use Funding Central.

More about Funding Central

This fund not for you? Or just want to search for more funding?

Search thousands of other funding opportunties, read the latest funding news and receive our weekly funding alert.